Selling a home is a complex process, and the stakes are high.
How do you present your home to attract buyers? How do you get the best price? How can you increase your chances of selling quickly?
If you make mistakes when you’re prepping your home and listing it, and you don’t find a buyer, the financial and emotional consequences can be large and long-lasting.
However, there are ways to avoid the most common listing mistakes – and the KlopasStratton team is here to help. As trusted brokers, our job is to help sellers navigate this process smoothly and avoid mistakes, sell our clients’ homes as quickly as possible, and get the most money from the sale.
Let’s take a look at the three biggest mistakes to avoid when you’re selling your home.
Not Getting Your Home 100% Ready to Sell
This isn’t a time to cut corners.
When you’re getting ready to sell, your home needs to be absolutely perfect – not just “good enough.”
Look around your home, invite your friends and your broker, who will look over your home with fresh eyes. Make a comprehensive list of any repairs that need to be completed before you list your home, then create a plan to tackle the repairs yourself or hire a professional. When your home is absolutely perfect, you’ll be positioned to sell more quickly and get a better price.
Fix those little problems you’ve been ignoring for years, like roots poking through sidewalks and doors that don’t quite close. Be sure to address them before putting your home on the market. Small issues like these, even if they seem insignificant to you, could turn off buyers.
Attracting the Right Buyers with Professional Visuals
Human beings are highly visual, so you must present your home beautifully in your home listing.
Get professional, well-lit, clear photos and hire an expert to shoot a video of your home. Lackluster photos or videos are a waste of time. Dynamic imagery will set you apart from the competition – garner more online views, which lead to showings and ultimately a sale. You shouldn’t just take photos with your mobile phone and expect your home to shine.
You’ll also need a floor plan of your home, so people can understand the layout. When hiring our team, we ensure that all your marketing materials are comprehensive and tell the full story of your home from photos, to video and floor plans.
Hire a Reputable Broker
Hiring the wrong real estate agent is one of the most common reasons why homes fail to sell. By hiring a reputable broker right from the start, you stand a far better chance of being able to attract the right buyer.
A proven broker with deep connections in the neighborhood can not only help you avoid mistakes during the listing process, but also get you access to hidden off-market avenues for listing your home that other brokers might not have.
For example, the KlopasStratton team can list your home “off-market” using the TAN (Top Agent Network) and other broker-only networks.
Avoid Mistakes with the KlopasStratton Team
Partners Sophia Klopas and Jason Stratton are a brother and sister team who have consistently been in the top 1% of all agents in Chicagoland. With over $82 million in sales in 2019, they are the perfect choice to guide you through the selling process, help you make sure your house is “show ready” before listing, and capture stunning visuals that attract buyers.
Reach out to the KlopasStratton team today to find out how they can help you find the right buyer at the right price for your home.
